Loyalist College’s Applied Research Centre for Natural Products and Medical Cannabis Collaborates with Province Brands of Canada

Loyalist College's Applied Research Centre for Natural Products and Medical Cannabis Collaborates with Province Brands of Canada

April 30, 2018

Belleville, Ontario, April 30, 2018 – Loyalist College’s Applied Research Centre for Natural Products and Medical Cannabis (ARC) has launched a year-long applied research project with Province Brands of Canada, makers of alcohol-free cannabis beers and spirits.

In February 2018, Loyalist was awarded $660,000 in funding for the project through the Government of Ontario’s Colleges Applied Research and Development Fund (CARDF), administered by Ontario Centres of Excellence in partnership with Colleges Ontario. Funding provided through the CARDF program allows Province Brands of Canada to leverage $300,000 from the Ontario Centres of Excellence, with their contribution of $300,000 cash and in-kind towards the research and development efforts.

The research project aims to help Province Brands of Canada further develop and commercially scale-up their patent-pending process for converting cannabis plant components into an aqueous solution as a base for producing fermented beverages, including premium beer products. It is a significant contribution to Province Brands of Canada’s efforts to bring to market the world’s first beers brewed entirely from cannabis plants, instead of barley or grains.

The ARC is Canada’s only College with a laboratory approved to conduct research with cannabis under the Narcotic Control Regulations, as listed on the Government of Canada’s website.


“Our province needs talent to continue to sustain its growing innovation eco-system. Investing in applied research and development is a step towards a brighter and more prosperous future for our province. By bringing together colleges and the R&D sector, we’re creating opportunities for our students and ensuring they are ready for the jobs of tomorrow.” – Reza Moridi, Minister of Research, Innovation and Science

“Loyalist’s ARC is uniquely positioned to collaborate with Province Brands of Canada to conduct the analytical testing and process development they need. This will be the first project of its kind in Canada to utilize the whole cannabis plant, creating an opportunity to eliminate waste streams in cannabis and industrial hemp industries. Our focus on sustainability and entrepreneurship through innovative applied research provides our students with exceptional educational experiences that prepare them for forward-thinking roles.” – Dr. Ann Marie Vaughan, Loyalist College President & CEO

“We are thrilled that Ontario Centres of Excellence sees the value in our groundbreaking research to create a new brewing tradition, which will ultimately create jobs across Ontario and most importantly, introduce consumers to a safer alternative to alcohol.” – Dooma Wendschuh, Co-Founder and CEO of Province Brands of Canada

“We are excited to partner with Province Brands of Canada. This project comes at an important time as Canada is emerging as a leader in the North American hemp industry and in the cultivation of cannabis. It’s an incredible opportunity for our students to work with industry partners on game-changing applied research projects.” – Dr. Kari Kramp, Principal Investigator and Biosciences faculty at Loyalist College

About Loyalist College’s Applied Research and Innovation Department

Through Loyalist’s Applied Research and Innovation Department, the College collaborates with industry partners in various fields on applied research projects, creating amazing learning experiences for students and faculty of all disciplines. The College has had success with funding support through the Ontario Centres of Excellence (OCE) and the Natural Sciences and Engineering Research Council of Canada (NSERC) on a variety of projects. Having access to funding support allows Loyalist to increase capacity to work with local industries and businesses, support faculty who are committed to conducting research and to facilitating student research experiences. It has increased the capacity of Ontario industries to conduct applied research and attract new investors, stimulating innovative product development and job creation in our region. For more information, visit loyalistcollege.com.

About Province Brands of Canada

Province Brands of Canada is an early stage, Toronto-based, highly disruptive premium adult beverage company founded by veteran entrepreneurs with extensive experience in the premium alcohol and legal medical and recreational cannabis industries. Province Brand’s patent-pending process has created the world’s first beer brewed entirely from cannabis. Alcohol-free yet highly intoxicating, and with a dose-response curve similar to that of alcohol, Province Brand’s cannabis-powered beers and spirits will challenge the alcohol industry by offering a safer and healthier alternative that is also low in calories and sugar. For more information, please visit: provincebrands.com or email elad@provincebrands.com

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Contact: Kerry Lorimer, Director of Marketing, Communications & Recruitment
Loyalist College, klorimer@loyalistcollege.com, 613-969-1913 ext. 2536